About
GÂRDEN is a non-profit organisation with a mission to enrich and expand the musical culture with an international, eclectic and interdisciplinary programming consisting of audiovisual live productions co-created with both emerging and renowned artists that scream to be heard ánd seen by a wider audience.
Make Music Bloom
Our vision is music connecting people, inspiring each other to cross borders and cross-pollinate in a sustainable way.
Since 2020 we are on a trip to discover the true potential of livestreaming as a new presentation form and way to create digital culture. In 2021, we built a specifically designed livestream studio and started broadcasting next level livestreams: a mix of a video clip, a recording session and a live concert. In our productions the artistic vision of the artists is leading. We are constantly exploring the possibilities for interactivity and intimacy and are proud of being different with our carefully produced visuals.
To scout and select performing artists we use an automated, community based curation system. Our livestreams are free to watch, both live and on demand (48 hours) with GÂRDEN members having unlimited access.
Our studio is available to anyone who wants to create high-quality video content. At a time when fans are moving to video-centric platforms, this can make all the difference for artists on their path to a sustainable career.
Our Team
Arjen van der Straaten
Founder / Executive Producer
Hugo de Man
Producer
Britt van Klij
Marketeer
Lois Simon
Visual Art Director
Elisa de Raucourt
Community Manager
Johan Snijders
Director / Editor
Mart Ruiten
Audio Engineer
Quynh Le
Grant Recruiter
Jeroen Schmit
Web Developer
History
In 2020 we started filming and recording live sessions and were blown away by the wealth of great content created within a short period of time. We broadcasted these sessions on YouTube and noticed that during the premieres there actually was some sense of a live experience with an online crowd. From then on we wanted to discover the true potential of livestreaming.
Contact
GÂRDEN Foundation
‘s Gravendijkwal 58b
3014 EE Rotterdam, Netherlands
We’re located in the cultural incubator De HBS.
Chamber of Commerce – 83133003
Bank – NL02 BUNQ 2061 6065 04
VAT – NL862742948B01
Phone +31 10 3046242